One of our clients recently asked whether they should bother staging and styling their home for sale.
For us the answer to this is yes, yes and absolutely without a doubt YES! It also really doesn’t have to be all that hard and it makes a huge difference to the final sale price of your home.
In essence, it’s just about dressing your home up to look its best, so that it appeals to as many Perth property buyers as possible. In some properties, you can achieve this with just a little bit of decluttering and tidying. However, most of our client’s use our own in house and fully complimentary home staging service, the Haus Concierge to decorate the whole house with furniture and accessories, showing buyers just how easily they could live there in style.
Home styling is also perfect for empty or investment properties as some buyers can have a hard time visualising how they might live in a property without cues like furniture and accessories. Having a fully styled property means that they don’t have to think about this at all, as instead, they can immediately picture themselves moving right on in.
In the end, it is really all just about showcasing and targeting your property in its best light to all potential buyers. Professional home staging make the photos look fantastic, meaning that more buyers will want to come and view it in person. It could be the difference between a buyer choosing to put their time into visiting your home open over another Perth property listing, so why wouldn’t you.
Finding the right answer will be a delicate balancing act for any investor and one that requires significant consideration well before you erect the ‘for sale’ sign.
For some, how to sell an investment property will relate to cash flow so it’s likely your decision will largely be based on whether you can afford to have it vacant while it’s on the market and you wait for settlement.
Retaining the tenant
The most attractive reason for retaining tenants while the property is for sale is that you will be able to keep earning rental income. This will remove some of the time pressure and hopefully enable a higher price.
But be aware that if the tenant is on a periodic lease, they may decide to vacate at short notice and this could cause upheaval during the marketing period.
Selling while a tenant has occupancy can also throw up a few challenges, particularly when it comes to access and presentation.
Access to the property can become an issue depending on the tenants you have. For example, if the tenant is a shift worker and sleeps during the day it may not be possible to show prospective buyers through during daylight hours.
While tenants are required to provide agents with ‘reasonable access’ to a property that is for sale, some can be uncooperative and difficult.
In addition, presenting the property in a clean, welcoming state is important. Sometimes a tenant’s clutter, pungent cooking smells or the two bedrooms jam-packed full of Star Wars collectables or their 30-year teddy bear collection might not help to present the property at its best.
Having a tenant will also mean you have little to no control over presentation of the property, especially if the renters’ standards are not in line with your expectations.
Some tenants keep rental properties in pristine condition and invest considerable time and effort cleaning and tending to the gardens. But others, particularly share houses, can leave a lot to be desired when it comes to presentation.
It’s also worth remembering that even if tenants are helpful and generally tidy, their furniture and personal belongings may not showcase the property at its full potential.
Selling your investment without a tenant
Marketing a vacant home may make the property appear less welcoming, so there’s a good argument for having an expert “stage” or “style” the property with the right furniture and furnishings that makes the most of the space.
Quite often after a property has been tenanted for a while it needs a bit of TLC, but the downside is that you’re not going to have a rental income for three or four months so cash flow could be an issue.
At The Haus Exchange, we understand that primo presentation can ultimately result in a higher sales price and that’s why we offer a complimentary styling service for new listings. The Haus Concierge service is an exclusive offering where we can arrange a staging consultation, organise quotes and coordinate the experts to make sure the property looks its best from the first day it hits the market.
How is your property value tracking in this shifting market?
Why guess when you can just ask us for a free Digital Appraisal of your home or investment property. If it’s been on your mind, but you haven’t had the chance to arrange an appraisal or you would prefer to let your tenants have their privacy, this is your chance to stay informed without the hassle.
Simply get in touch with the property address and a brief description so that we can send you an estimated value based on similar homes sale over the past 12 months.
This report costs nothing and is totally obligation-free, so why wait? Simply get in touch and we will send you the report including market research and comparative market sales within 24 hours.
It is incredibly important in this booming market to have the right sales strategy to ensure that you sell at a premium price.
This simple, yet highly effective approach ensures that you don’t undersell your own home in a hot market.
As a result, Carl increased his sales price by a massive $47,105 from what he was willing to accept when he recently sold with The Haus Exchange.
Click on the video below to learn more
However, that was not all as Carl also took advantage of the Haus Exchange Concierge service to prepare and stage his empty home fo sale.
This is what Carl had to say:
“Fantastic agent. Even though I never purchased a property from Rasmus he kept in touch for 4 years so when it’s my time to sell i knew he was the man.
Never had to chase from day 1, updates so frequently i knew exactly whats going on throughout the process.
Tricky property to sell, Rasmus helped navigate through all the issues.
Achieved end results far beyond the reserve. If you want a honest, professional, approachable, diligent, hardworking agent, Rasmus is the man for you. Couldn’t sing enough praises. 10 stars”
Have you ever wondered why some properties sell for a great price really quickly when other similar properties are not selling at all and if they do, it is for a lower sales price?
It really comes down a few simple variables.
Preparing your property for sale
The presentation before going to market is key. This ensures that the property is presented to maximise the appeal to as many buyers as possible.
The marketing of the property
The more prospective buyers who view the property, the higher the chance that multiple buyers will want to buy your property. Spending a little extra on marketing, could make the difference between having 2 or 4 interested buyers but that is not all. Having the right marketing copy and understanding what gets buyers attention is critical. In the past 12 months many of our clients properties have ranked as the most viewed property on realestate.com.au and this is something that very few agents can provide.
How is your property value tracking in this shifting market?
Why guess when you can just ask us for a free Digital Appraisal of your home or investment property. If it’s been on your mind, but you haven’t had the chance to arrange an appraisal or you would prefer to let your tenants have their privacy, this is your chance to stay informed without the hassle.
Simply get in touch with the property address and a brief description so that we can send you an estimated value based on similar homes sold over the past 12 months.
This report costs nothing and is totally obligation-free, so why wait? Simply get in touch and we will send you the report including market research and comparative market sales within 24 hours.
