Categories
Selling Tips and FAQ

Setting realistic price expectations

Setting realistic price expectations when selling a home is crucial for attracting buyers, ensuring a quicker sale, and maximizing your return on investment. Pricing a home too high can lead to stagnation on the market, while pricing it too low can mean missing out on potential profit. Here’s how to determine a realistic price for your property:

1. Understand the Current Market Conditions

The first step in setting a realistic price is understanding whether you’re in a buyer’s market or a seller’s market:

  • Seller’s Market: When demand exceeds supply, you might have more flexibility in pricing. Homes tend to sell faster, and buyers may be more willing to meet your asking price or even bid higher.
  • Buyer’s Market: When there’s more supply than demand, pricing becomes more competitive. Buyers will have more options and may negotiate harder on price.
  • Balanced Market: There’s enough inventory for buyers to choose from, but not an overwhelming number of options. Homes tend to sell at fair market value, with little room for overpricing.

Your agent will be able to provide insight into the market conditions in your area.


2. Comparative Market Analysis (CMA)

One of the most important tools for determining a realistic price is a Comparative Market Analysis (CMA). This report compares your home to similar properties that have recently sold in your area. Your agent will look at factors like:

  • Recent Sales (Comps): Look at properties that are similar in size, style, age, and condition. Pay special attention to those that sold in the last 3 to 6 months.
  • Active Listings: Check how your home compares to similar properties currently on the market. This helps you understand what buyers will see when they search in your area.
  • Pending Listings: Homes that are under contract can give a good indication of current market demand and what buyers are willing to pay.

A CMA will give you a realistic range for your home’s price, taking into account what similar properties have actually sold for, not just what sellers are asking.


3. Consider Your Home’s Condition and Features

When setting a price, be honest about your home’s condition and how it stacks up against the competition. Consider these factors:

  • Upgrades & Renovations: Homes with recent improvements (kitchens, bathrooms, etc.) can typically command higher prices.
  • Curb Appeal & Interior Condition: Homes that are well-maintained both inside and out tend to fetch higher prices.
  • Unique Features: Special features (e.g., a pool, finished basement, smart home technology, or a prime location) can add value.
  • Home Inspection: Consider whether you need to make any repairs before listing. Minor repairs or cosmetic improvements (fresh paint, new carpet, etc.) can add value and allow you to price higher.

If your home is in need of significant repairs, consider how much this will impact the price. In some cases, pricing your home slightly lower to reflect necessary work can attract more buyers.


4. Account for Your Timeframe

Your desired timeline can influence your pricing strategy:

  • Quick Sale: If you need to sell quickly (e.g., due to a job transfer, financial reasons, etc.), you might want to price more competitively to attract more buyers.
  • Maximized Price: If you’re not in a rush to sell, you might be willing to test a higher price, knowing it could take longer to find the right buyer.

Keep in mind that homes that linger on the market for an extended period can develop a stigma, making them harder to sell down the line.



5. Evaluate the Local Economy and Trends

Local economic factors can influence home prices. Pay attention to:

  • Interest Rates: Higher interest rates may reduce buyer purchasing power, which can affect how much buyers are willing to pay for a home.
  • Economic Growth/Decline: Economic conditions in your city or region (job growth, new businesses, etc.) can impact demand and pricing.
  • Supply and Demand: Look at inventory levels in your area. A shortage of homes for sale (low inventory) will likely push prices up, while a surplus of homes (high inventory) could drive prices down.


6. Consider Your Emotional Attachment

As a seller, it’s natural to feel attached to your home, but emotional bias can cloud your judgment when setting the price. It’s important to be objective and base your price on facts and market data, rather than how much you feel your home is worth personally. A realistic price is one that reflects current market trends and comparable properties, not sentimental value.


7. Stay Flexible and Open to Adjusting

Even if you start with a solid pricing strategy, be open to adjusting your price if you aren’t receiving offers or feedback suggests it’s too high. It’s normal for sellers to adjust the listing price based on how the market reacts. If after a few weeks you’re not seeing interest, a price reduction might be necessary.


8. Consult with Your Agent

Your real estate agent is your best resource when it comes to setting a realistic price. They have access to the latest market data, understand the local trends, and can provide insight into what buyers are willing to pay for homes similar to yours. A skilled agent will help you price competitively to attract interest while still achieving your financial goals.


Common Pricing Mistakes to Avoid

  • Overpricing: Setting the price too high can lead to extended market time, fewer showings, and eventual price reductions that may harm your home’s perceived value.
  • Underpricing: While pricing lower might attract more interest, you risk leaving money on the table. You want to balance competitive pricing with fair market value.
  • Ignoring Market Trends: Not taking into account the current market conditions or pricing your home based on past trends can lead to unrealistic expectations.

Final Thoughts

Pricing your home realistically is about balancing your goals with market realities. By considering market conditions, a detailed CMA, your home’s condition, and the local economy, you can set a price that reflects the true value of your home while still attracting potential buyers. Working closely with an experienced real estate agent will help ensure that you get the best possible price within a reasonable timeframe.

Categories
Selling

Pricing Your Home: Finding the Right Price Strategy

When selling your house, setting the right price is one of the most crucial decisions you’ll make. Pricing it too high or too low can have a significant impact on the speed of your sale, the number of interested buyers, and ultimately, the final sale price. It’s important to strike the right balance to ensure you generate strong interest while maximizing your return. 

From Price or Offers Above Price

The “From Price” or “Offers Above” strategy is a popular pricing method where the property is listed at a price, and buyers are invited to submit offers starting from that point, or above.

Example: If you list your home with a price guide of $600,000, this implies that you’re willing to entertain offers starting from that amount. 

 Pros:

– Encourages Competition: Buyers may feel motivated to offer more than the starting price, potentially creating a bidding war.

– More Interest: This strategy can attract a broader pool of buyers, particularly those who may be hesitant to engage if the price seems set in stone.

– Flexibility in Negotiation: You can negotiate upwards, which might lead to a higher final sale price.

Cons:

– Uncertainty for Buyers: Some buyers may be turned off by this strategy if they feel uncertain about the final price or if they believe they’re being asked to “guess” what the seller really wants.

– Risk of Low Offers: If not marketed properly, you might end up receiving offers that are lower than expected, which can be disappointing.

Low, Mid, or High Price Guide

A common strategy is to list your home with a clear price guide that reflects your desired sale range. Depending on your goals and the market conditions, you can choose a low, mid, or high price point within a specific range.

 Pros:

 – Attracts More Interest: The buyer receives a rough guide and you are not locking in a specific price. This approach can also be combined such as “Mid to High $600,000”.

 – Potential for Multiple Offers: If buyers perceive the price as a bargain, it could generate multiple offers, possibly above the asking price.

 

No Price Guide Strategy

A “No Price Guide” strategy is where a property is listed without any reference to price. This approach leaves the final price entirely up to negotiation, and interested buyers must submit an offer without the help of a price guide.

 Pros:

– Flexibility: This strategy allows you to test the market and see what buyers are willing to pay. You may even get offers above your expectations if demand is strong.

 Cons:

– Frustrates Buyers: Many buyers are hesitant to make offers without a price guide. The lack of price transparency can deter potential buyers, as they may feel the property is overpriced or they’ll be wasting their time with an offer that may be too low.

– Can Limit Buyer Pool: Some buyers won’t even consider a property without a price guide, so your listing might attract fewer inquiries overall.

– Missed Opportunities: If you’re too vague, you risk losing serious offers from buyers who are either unwilling to take the risk or who are simply looking for a more straightforward process.

Overpricing Your Property: The Risks

While it can be tempting to price your property higher than its market value in hopes of securing a better return, overpricing comes with significant risks. Here’s what can happen:

– Buyer Disinterest: If your property is priced too high compared to similar homes in your area, it may be overlooked by buyers. Most buyers are aware of the local market and will avoid properties that seem overpriced.

– Increased Time on Market: Properties that linger on the market for too long can become “stale”. Once a home is on the market for an extended period, buyers may assume there’s something wrong with it or that the seller is desperate, which could lead to lower offers.

– Price Reductions: Over time, you may need to lower the price to attract interest. However, multiple price drops can signal desperation and lower buyer confidence, potentially leading to a final sale price below what you initially intended.

Conclusion: Choosing the Right Pricing Strategy

The price you set for your home will significantly impact the buyer interest and final sale price. 

Key Takeaways:

– Be realistic about your home’s value based on comparable sales in your area

– Consider how much competition you’re facing in the market

– Remember, pricing too high can turn buyers away, while pricing too low can leave money on the table

– Consult with your real estate agent to help you choose the best pricing strategy based on your goals and the local market conditions.

Getting the pricing right is an essential part of a successful home sale, so it’s worth taking the time to evaluate the pros and cons of each strategy to maximize your chances of selling at the right price.

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Selling Tips and FAQ

When is the Best Time to Sell Your Property?

Deciding when to sell your property can be as crucial as the decision to sell itself. Timing can significantly influence your selling experience and the final sale price. However, the ideal selling time can vary depending on the type of property you have. Let’s break it down.

Family Homes: Timing is Key

If you’re selling a family home with features like a pool or a garden, timing your listing can make a big difference. The ideal time to list is during school term, such as February as families may be on holidays in January and therefore are unable to inspect homes. August and September is also a great time to list for sale as buyers have an urgency to be in by Christmas.
If your garden and outdoor is the main feature, consider listing for sale around September – October or towards the end of Summer being February – April. Be careful going to market too close to December as buyer activity decreases. 

The Case for Villas and Apartments

On the other hand, if your property is a villa or an apartment with little to no garden, you have more flexibility. These types of properties can be listed for sale regardless of school holidays or seasons. Buyers of such properties may not have the same family-oriented concerns, making them open to purchasing at any time of year.


Investment Properties

A long lease reduces the buyer pool significantly, so the expiry date of the lease really makes a difference. Listing for sale 3-4 months prior to the lease expiring is ideal. However, in our experience a property that is staged and styled will increase the appeal and the sales price. Therefore, it is worth selling the investment property once the tenant has vacated.


Ultimately, the best time to sell your property depends on its type and your personal conditions. Whether you’re listing a family home or a villa, understanding the nuances of timing can lead to a smoother selling process and potentially a better sale price. So, assess your property type, keep an eye on local trends, and choose the right moment to make your move!

Categories
Selling

Why we get results

Promoting your property is an essential part of achieving a successful sale. The Haus Exchange are experts at marketing properties to achieve outstanding sales results and we have repeatedly achieved more online views of our properties over all our competitors with the independent data to prove it!

The Haus Exchange always excels at real estate marketing for one simple reason: we get results.

Here’s how:

1.Strategic Planning: We work with you to create a comprehensive marketing plan that covers all bases – from online listings to social media ads, ensuring maximum exposure for your property.

2.Multi-channel Approach: We leverage various channels, including social media retargeting, to reach a wide audience and generate leads.

3.Professional Presentation: With professional photography, drone and accurate floor plans, we ensure your property stands out from the crowd online.

4.Digital Dominance: We harness the power of digital marketing, including targeted ads and social media, to attract potential buyers and drive sales.

5.Signboard Power: We don’t overlook traditional methods – our street-side signboards are designed to catch the eye of local buyers.

6.Styling Expertise: Our complimentary Haus Concierge service will transform your property, enhancing its appeal and increasing its market value and this includes free staging and styling!

With The Haus, your property is in good hands as we will ALWAYS treat your property as if it was our own!

Categories
Selling

Staging your home for sale in Perth

How much does it really cost to style and stage a Perth home for sale?

The cost of home staging in Perth can differ greatly depending on what type of property it is. The good news is that it could be less than you think.

Home staging in Perth

As an experienced Perth real estate agent, I am often asked about whether home staging and styling is necessary for selling a house in this market. My answer is simple: These days, the reality is that you can’t afford not to style and stage your property for sale! There is a definite correlation between staging your home and the end result — the sale price and time on market. But more on that later.

First…what is home staging and styling?

First of all, let’s start by talking about what home staging and styling actually is.

In essence, it’s just about dressing your home up to look its best, so that it appeals to as many Perth property buyers as possible.

In some properties, you can achieve this with just a little bit of decluttering and tidying. However, in many cases, vendors use a dedicated home staging service like the Haus Concierge to decorate the whole house with furniture and accessories, showing buyers just how easily they could live there in style.

Home staging & styling is also perfect for empty or investment properties as some buyers can have a hard time visualising how they might live in a property without cues like furniture and accessories. Having a fully styled property means that they don’t have to think about this at all, as instead, they can immediately picture themselves moving right on in.

home staging cta

In the end, it is really all just about showcasing and targeting your property in its best light to potential buyers. Professional home staging makes the photos look fantastic, meaning that more buyers will want to come and view it in person. It could be the difference between a buyer choosing to put their time into visiting your home open over another Perth property listing!

The advantages of home staging & styling in Perth

The advantages of property styling or home staging is that a well presented and properly staged home:

  • Stands out from the competition as it always looks more appealing
  • Helps potential buyers visualise what they can do with different spaces in a home
  • Accentuates spaces, updates the look of a property, and warms up empty or cold-looking spaces
  • Makes the most of those all-important first impressions.

So are there any downsides to home staging for vendors?

In my view, the only downside to staging is the cost, so let’s talk about that.

Much of the total property staging cost depends on how much furniture you need to hire and how many rooms you want to stage. Sometimes, the whole house needs to be staged. For some, it might just need a little bit of added flair here and there.

A full-service home stylist will usually charge for an initial consultation and you will also be up for the hire of furniture and accessories for the duration of the sales campaign (generally five to six weeks).

Current 2023 prices for property staging in Perth range from $2,000 to $10,000 depending on the size of the property, what you need and how long the sales campaign goes for.

To give you an idea of how much a full home staging package could cost you in Perth for a typical sale period of six weeks, expect to pay in the region of:

  • $1,995 for a one bedroom home
  • $2,500 for a two bedroom home
  • $4,500 for a three bedroom home
  • $6,500 for a four bedroom home
  • $10,000 or more for larger homes with five or more bedrooms

How to save on home staging & styling of your property

If this cost is too much, you could also engage the services of a virtual styling company. This is a company that will add digital furniture to your property photos so that those viewing the property online can still get some help visualising how the property would look if it was fully styled and furnished.

Virtual home styling can sometimes be a good option if the cost of full styling and staging is outside of your budget but, in my experience, buyers do still prefer to see real furniture and furnishings when they view the property in person. It is always the best way to generate an emotional buying response.

The most cost effective home staging solution in Perth

Alternatively, if your property is located in Perth, you could also take the very easy and the most cost effective approach of engaging our own styling and staging team at The Haus Exchange.

As part of our one stop shop property sales service, we offer free home styling and staging to all of our sales clients with our Haus Concierge service.

This service is always complimentary for our clients no matter how big or small your property is and no matter what your requirements are, you only pay a small fee for delivery!

Some examples of Perth properties that The Haus Exchange has fully styled and staged and, most importantly, SOLD are shown here.

We treat each property on an individual basis and select the best mix of furniture, plants and accessories to showcase it at its best. If you would like to request a complimentary home styling assessment and appraisal, just contact us or call 0466 725 866.

Does home staging affect your home’s sale price?

Over the past 10 years, home staging has become the norm in the Perth real estate market. Most local property experts agree that good property staging and styling can add an extra 5 to 10 per cent to a property’s sale price.

So whether you are weighing up choosing a vendor with complimentary a home staging service like our Haus Concierge service, or investing in another professional home styling option, calculate the value of up to 10 per cent of your expected home sale price and see if you think it is worth the investment.

In my opinion, the real question is — can you afford not to stage your property?

If you would like to know more about how we can help you, just get in touch below or call 0466 725 866.

Request a home staging and property appraisal now!

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Selling

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Selling

How To Sell a Deceased Estate In WA – An Expert Guide

When you’re the executor of a deceased estate there are a couple of extra steps that you need to consider compared to when you are selling your own home.

First of all, if there is no will in place, you need to apply for a Letter of Administration, from the Supreme Court of WA. If this is the case, it is highly recommended that you seek advice from a local estate lawyer.


On the other hand, if there is a valid Will and you are listed as the executor in the Will, you can apply for a Grant of Probate, also referred to as Probate, via the Supreme Court of WA.

This process under deceased estate property can take months and it may be worthwhile to seek assistance from a wills and estate lawyer. 

The next step is to apply to Landgate for the name of the title to be changed to your name as the executor. Once the title is updated, the property can then be sold.

When can you actually start listing the property for sale and start selling it?

If you are appointed as the executor, you can start the process straight away. However, the property cannot settle until you are listed as the Executor on the title. If, for whatever reason, you cannot wait until the new titles are issued, it is possible to start the sales process earlier, for instance when Probate is granted but titles haven’t been updated. In that instance, a special condition should be included in the sales contract to make it clear that the sale is subject to the issue of the new titles from Landgate. The recommended approach is to wait until Landgate has finished with the changeover of the name. 

At The Haus Exchange we are have acted as the exclusive selling agent on a number of deceased estate homes in Perth, Western Australia. We are experts when it comes to deceased estate properties. 

We can help you removing the stress of being being an executor of a deceased estate and we have access to the right experts that can assist in making the difficult process easy.


Get in touch here….

Frequently Asked Questions

Is it worth renovating a deceased estate in WA before selling?

It depends on the condition of the property and how much the renovation is going to cost. If the house hasn’t had any improvements for 30+ years it is generally best to leave it in an as is condition and let the buyer deal with it. As a licensed real estate agent we are qualified to give you specific advice.


How do I sell my parents house that is a deceased estate in Perth, WA?

You need to be appointed the executor of the estate and you would have to apply for a Grant of Probate if there is a valid will before you submit your application to Landgate. The property can only settle when the name on the title is changed into the executors name. If in doubt, you should seek legal advice from an estate lawyer. 

Can I sell a house without probate in WA?

In theory you can sign a contract without probate but the property cannot settle until the title records at Landgate are updated. It is recommended to wait until Landgate has issued a new title before accepting an offer and selling the property.


Who controls a deceased estate in WA?

The executor is solely responsible for the administration of the estate. The nominated executor may appoint a real estate agent to act on his or her behalf but the executor remains legally responsible and liable for the estate. 


Can an executor sell property of the estate?

The appointed executor of the estate will need to have the property transferred into their name as the executor. If there is a Will in place the executor have to apply for a grant of probate before lodging the application to Landgate. The property can only sell when the name on the title is changed into the executors name as the executor of the estate. If in doubt you should seek legal advice from an estate lawyer. 


Can I sell property without probate?

Technically you can sell without probate but you cannot settle the transaction before the property is transferred via Landgate. Before you can submit an application to Landgate you need a Grant of Probate. The Grant of Probate allows the executor authority to proceed with distributing and handling the assets within an estate, including property .

 
How soon can a property be sold after a death?

You won’t be able to sell the home until probate has been granted and the title is changed via Landgate. Although you may put the property on the market, contracts can’t be exchanged or settled – so your buyer will need to be prepared to wait. The timeframe can differ and it will therefore make the sale more complicated.

Can a deceased estate be sold in ‘as is’ condition?

Yes, you can sell a deceased estate in “as is” condition but if buyers cannot do their own due diligence as part of the contract, it may turn off a portion of the buyers and you are likely to sell for a reduced price. 


How do I obtain a Grant of Probate in WA?

A Grant of Probate can be applied from the Supreme Court of WA and can take a while (months rather than days or weeks). It is not compulsory to use a specialist Estate Lawyer but it is recommended, as it is likely to speed up the process as an Estate Lawyer is an expert in this field.


Why do I need a Grant of Probate for a Perth property?

The Grant of Probate validates that the last Will and is the process of registering the last Will. Probate is required for changing the name of the title for any property in the estate. 


Which method of sale is best for a deceased estate?

The executor can choose any method of sale, however, an auction or an online auction is a popular method to ensure a transparent sale.


Capital Gains Implications when selling a Perth Deceased Estate

Depending on when the property was originally purchased and if it was the primary residence or an investment property, there may be capital gains implications. It is best to seek advice from your accountant as well as an estate lawyer if you are unsure of your situation or check out the ATO website. 

Note that generally speaking, the 2 year rule is calculated from the deceased’s death to settlement date (not contract date). For more details, please visit the ATO website  

Helpful links when selling a Deceased Estate in Perth


At The Haus Exchange we are have acted as selling agent on a number of deceased estates and we are experts when it comes to deceased estates. We can help you removing the stress of being being an executor of a deceased estate and we have access to the right experts that can assist in making the difficult process easy.

Free Staging – Free Advice When Selling

What is your home worth? – Free online market performance report

What the Executor needs to know when selling a deceased estate

Want to learn more?

At The Haus Exchange we specialise in selling Deceased Estate, having sold a number of deceased estates over the years in the Perth Metro Area. Get in touch for an obligation free consultation.

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Market Update Selling

Should you bother staging when selling?

One of our clients recently asked whether they should bother staging and styling their home for sale.

For us the answer to this is yes, yes and absolutely without a doubt YES! It also really doesn’t have to be all that hard and it makes a huge difference to the final sale price of your home.

In essence, it’s just about dressing your home up to look its best, so that it appeals to as many Perth property buyers as possible. In some properties, you can achieve this with just a little bit of decluttering and tidying. However, most of our client’s use our own in house and fully complimentary home staging service, the Haus Concierge to decorate the whole house with furniture and accessories, showing buyers just how easily they could live there in style.

Home styling is also perfect for empty or investment properties as some buyers can have a hard time visualising how they might live in a property without cues like furniture and accessories. Having a fully styled property means that they don’t have to think about this at all, as instead, they can immediately picture themselves moving right on in.

In the end, it is really all just about showcasing and targeting your property in its best light to all potential buyers. Professional home staging make the photos look fantastic, meaning that more buyers will want to come and view it in person. It could be the difference between a buyer choosing to put their time into visiting your home open over another Perth property listing, so why wouldn’t you.

Categories
Selling

Selling Your Property ? Here’s How….

  • Are you selling your own home?
  • Are you selling in Perth from interstate?
  • Are you selling a deceased estate?

Regardless of your situation, we can take the stress out of the entire process.

Whether you are at the other end of the city, living in another state, or even living overseas – we can do the dirty work for you.

That’s right. We will take care of everything.

Before going to market

We will prepare your property for sale which could include organising trades such as:

  • painter
  • plumber
  • electrician
  • handyman
  • cleaner
  • even FREE staging and styling of the property

Marketing your property and negotiating

When it comes to marketing the property for sale, we are experts in generating urgency and competition for your property to ensure that you get the best possible price.

Post Sale

Finally, post sale we will continue to sort out all the practical stuff including organising the settlement agent and any final inspections so you won’t have to lift a finger.

Just sit back and relax while our experts do it all.

Watch this 1 minute video below where Rasmus from The Haus Exchange explains exactly how the process works. 

Now that you’ve watched the video you may be wondering what’s next.

Our team of experts will guide you on this journey. From staging to styling and everything in between. We can help sell your property remotely. Your first step is simple. Contact us today to get the ball rolling.  

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Selling

How to get a Buyer to pay more for your home

Perfect presentation, pricing and promotion are the key to getting the best price for your property.

We pride ourselves on this and we have a proven track record to get the best results and the highest buyer reach possible.

If you’d like to know more about how that can happen for your property, please do get in touch.